Be A Early Bird
Might sound strange to you but potential prospects generally read e-mails from 5-6 am. Schedule your emails to catch the eyes of your readers early so that you can plant a seed in their minds to purchase your book or visit your website.
Don't send without permission!
This could get you in a whole-lotta trouble! Make sure that you have a legit mailing list filled with people who actually requested that they receive information from you! How kindly would you take it if someone just added you to their mailing list without asking any questions? We're sure it's happened to you before and we can almost garauntee that you didn't appreciate the unexpected initiation. So be courteous and save yourself from all the drama by sticking to the rule book and only sending e-mail promotions to those wonderful people out there who requested to receive more information from your business.
According to GoogleBoomerang, these are the most effective and ineffective words to use in the subject line of a promotional e-mail. Pay close attention, you might be surprised:
Effective Words To Use In An E-Mail Subject Line
Ineffective Words To Use In An E-Mail Subject Line
Don't Be So Personal
We've all done it... shared a personal rant with our fans! Sometimes, our customers and potential customers enjoy seeing their public figures share their feelings about something that gets under their skin. It's a perfect way to connect with new prospects with like minds and engage with the prospects you have now. But when it comes to e-mail promotions, keep things professional and leave your personal rants for your Facebook like page.
Don't Be Rude
This Is A WV Public Service Announcement: Out of 300,000 emails, studies show that e-mails that had titles in all caps were not opened by their recipients. Yelling doesn't get your point across and more than likely be just the push that the members on your mailing list need to unsubscribe ! Don't' do it. It comes off as pushy and evasive. Use your caps sign accordingly! PSA over!
Don't Change Your Style
Be true to yourself and your company. When it comes to the style of your promotional e-mail its extremely important that you rep your company colors and brand the layout of your template consistent. Your fans/ potential prospects joined your mailing list because they were interested in finding out more about your company. It's your job to deliver that to them!
Don't Ignore Your Results
Once you've done all the hard work, don't fail to acknowledge your results. Pay close attention to how your e-mail promotion/campaign went. The reality is, you might not like your results this time around, but don't give up. Managing a mailing list is an art that takes practice but if you pay close attention, you will learn how to