|
Have you been hearing all the buzz about mailing lists? We're going to break down mailing lists and help you understand why they are beneficial to you as an author! What Is A Mailing List A Mailing list is basically a list of contact information for people who have expressed interest in your book/company. These people grant you the freedom to e-mail them or send them messages pertaining to your products at any given time. The balancing act is trying to find the perfect formula to market your product to these interested customers without making them feel like you are desperate or some type of spam. Why Do I Need A Mailing List? Capturing potential customers into your web of products is the goal, right? Mailing lists allow you to stay in touch with potential customers. So, even if they don't buy it today, you have the ability to contact them again, possibly a few weeks later and they be more than willing to purchase your product! Here's the catch, according to statistics found in 2017, only 24% of sales e-mails are opened so you've got to switch things up a little and you've got to make the e-mails that you send to your readers count! You can read more about this in article:Find Out More About The Balancing Act Of Managing A E-Mailing List How Do I Manage A Mailing List? The way you choose to manage your mailing list really boils down to who you are. While some authors/writers prefer to use online methods like MailChimp (that have free options) others go the old school route and use a pen and paper to keep track of their customers to send advertisement's to their door for a more personal approach. Do a little research to determine which option is right for you and then make a consecutive decision on how your going to begin How Do I How Do I Get More People To Sign Up For My Mailing ListIn order to have a successful mailing list, it's vital that you set, what we like to call 'E-Mail Traps' everywhere for consumers to see. If you have a website, make sure to add multiple invitations for your visitors to join your mailing list. If you are a blogger, offer a free article to those who provide their email for you. And, for the authors out there, even at book event, ask all the possible clients that come by your table/booth to leave their names and e-mails for further networking. MAKE A LINK >> HOW TO KEEP YOUR MAILING LIST INTERESTING Having a mailing lists give you the ability to contact your customers online via their emails when you want and how you want. These days, people are more protective over their e-mails than they are
|